J.P. Thayer Company began a strategic repositioning at the end of 1996 with the goal of becoming a recognized provider of quality apartment homes and single-family homes. The strategy has entailed diversifying into markets in new regions of Alabama and Georgia, upgrading the portfolio, building a development capability and investing in scalable systems. This strategy provides greater market diversification, improved operating margins, stronger local and regional organizations, brand recognition of the communities and greater capability to add services to increase other income. Today, the company operates in most every region of the bi-state area and has a higher quality portfolio as a result of dispositions, reinvestments, development and the addition of revenue enhancing features to existing communities.